
How to license and sell its content with Mitch Axelrod »Be successful as your own boss
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the complexities of the intellectual property license (IP) for small businesses. Mitch shares his personal trip in the license field, offering information on the identification and protection of the IP effectively. They explore common difficulties in licensing negotiations and provide practical advice to navigate these…