Our New York locations are mainly found in residential neighborhoods, so we originally focus our advertising to reach the perspectives that lived near our clinics. We had the suspicion that our Wall Street clinic was attracting patients from different geographies, but we had no data that we could act. Our Dental Practice Management System (PMS) captures the postal codes of the patients’ home for billing purposes, but are buried in thousands of transaction data lines, and the PMS is not designed to visualize geographical data. Discovering where our Wall Street Clinic patients came from could have meant thorough working sheets, followed by more hours to map the data. But Dome facilitates this type of analysis. We extrajust the postal codes of the patient house of Wall Street Clinic of our data set and use the “Zips to FIP” application application to convert them into federal information processing standards (FIPS) to display the pre -constructed Domo maps . Only a look at the maps told the story: unlike our neighborhood places, the Wall Street clinic attracts travelers with houses in New York counties outside Manhattan and as far as New Jersey and Connecticut. Now we can use that type of information to attack the campaigns, adjust the hours of the clinic so that we are open before and after work, and execute special promotions for travelers. We can also segment the data according to the amount spent to focus campaigns for high -end services such as veneers in patients with a high propensity to spend. Dome is also a true battle horse for us at the clinic. With a link to third -party data applications such as Square, we can monitor product sales, discard a slow movement inventory and boost sales through promotions. Our marketing team can now use management data to create an audience and go to new patient acquisition efforts.
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#Domo #Dntl #bar #jack #bar #trades
