The holiday season is not only a moment for the celebration, but also a crucial period for small businesses to prosper. As you transform your store or office into a winter wonders country, consider the following tips to ensure that your small company not only attracts customers, but also gives them an exceptional vacation experience. From extending the convenient hours and collaborating with local businesses to optimizing their presence online and adopting personalized purchase experiences, these vacation tips aim to boost the visibility, accessibility and general attraction of your company.
Decorate your store or office. A festive atmosphere can help attract customers and get them in the Christmas spirit. Decorate its showcase, windows and interior with Christmas lights, ornaments and other festive decorations.
Offer convenient hours. Be sure to be open during the convenient hours, which makes it easier for customers to do business with you. Extend the operating schedule of your store or restaurant during the holiday season, especially on the key shopping days. Be sure to communicate your convenient or extended schedules clearly!
Partner with other local companies. Consider associating with other local companies to offer promotions or joint events. This is an excellent way to promote their business and reach a broader audience. Consult with your camera or association of local businesses to see if you are planning any promotion or event, it can be as easy as you register to participate!
Optimize your website and your presence online. Online purchases are becoming increasingly popular, so it is important to ensure that their electronic commerce platform is updated and easy to use. Make sure your website is updated with content, promotions and gift guides with vacation theme. Optimize it for mobile devices, since many customers will buy on their phones. Make sure your contact information is easily accessible (for example: restaurants, make sure your phone number or request to the order appears in your menu so that customers do not have to search!
Offer personalized shopping experiences. Customers appreciate it when companies make an additional effort to customize their shopping experience. For example, you can offer gift wrapping services with customized gift labels, or you can offer to help customers choose the perfect gift for your loved ones.
Facilitate customers to pay. Customers must have a variety of payment options to choose from, including credit cards, debit cards, mobile payments and cash. You should also facilitate customers to pay online and in the store.
Use social networks for your advantage. Social networks are an excellent way to connect with customers and promote their business. Use your social media platforms to share Christmas promotions, product updates and content behind the scene. You can also use social networks to run competitions and gifts.
Collect comments and adjust. Not everything can work as planned! Continuously gather customer comments to make the necessary adjustments and improvements during the holiday season.
If you are interested in more holiday tips and want to discuss it with any of the small businesses at the Small Business Development Center of the University of Scranton, our team is just a phone call or a click of distance! Start by calling (570) 941-7588 or visiting www.pasbdc.org/scranton today.
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