The work of Shark Tank is to offer clients, audiences and emotion to the budding entrepreneurs, and of course, the sharks invest their time, energy and money to help them be ready for their “moment under the sun.” However, with only 237,000 spectators for the first episode of this current series, I am disappointed by all interested parties. Smart company He asked me to write advice and reflection as the program moves to a different phase. I have published here.
At the cusp of a new season of Shark Tank, he has given me a time to reflect on Angels’s investment in Australia. What works and what does not work … and everything begins with the ‘tone’ … but once it ends, the critical piece for any business is its ability to find customers (or audiences) in a profitable way.
Launch preparation
It is said “Never forget that you only have one opportunity to cause a first impression, with investors, with customers, with public relations and marketing.”
I am in the lucky position of having seen hundreds of ideas launched, as well as an investor of shark tanks as an angel investor in a variety of industries. The only question that is always at the bottom of my mind is ‘How big is the customer base for this idea?’ And can you find them profitable?
The level of investment that is well sought can determine the general approach. It doesn’t matter who is presented; Remember that the heart is as important as the head. Often, it is the founder’s passion that encourages those who listen (or read) commit and interest in starting the investment trip.
If you are launching, then investigate who you are throwing. Each potential inverter has a different reason for investment. What do you think? What is your experience and experience? What is your specialization area? Do the job and discover everything I can about the people behind the ‘investor’ label.
People do business with people, and investors invest in people.
Find customers
Shark Tank has a special place in the hearts of many people. We love the concept that someone with an idea can make it great. We love to see people put their hearts in their sleeves, risk everything to show the Australian public what is possible. I read a statistic once 9 out of 10 adults in Australia have a business idea, but he doesn’t know what to do with her.
When I think about the role of Angels investors, it is not just experience, contacts and businesses know how the right investor provides is also a hearing. I think about the wonderful Notable accelerator The program and the reason why it works is that inventors, founders and scientists have access to the community in general through the brain alliance of paralysis, a prepared customer base. If you are bringing a disability invention to the market, you can prove, adjust and, ultimately, sell your product to a very accessible audience.
People who throw themselves in Shark Tank come with a similar expectation. That at night it seems that their episode people will be looking. That is why the program works in the United States, they have massive audiences, and if the product is ready, they will sell millions at night. It is the work of the network to deliver audience and customers to investors and inventors: it is an essential part for the concept to work.
I will be looking with my fingers crossing that the network will do its work in what is the Australian invention dream.
Let the great business game begin, and hopefully they will find the public and the necessary customers for Shark Tank Australia to be viable.
Also published in Half.
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