A Minecraft film has generated income of $ 941 million at the world box office, and has also helped sales of the Minecraft game, Tower sensor said.
In an entertainment era marked by sequelae, reset and nostalgia plays, Hollywood is increasingly resorting to the video game IP to create content with script. From television successes such as The Last of Us and Prime’s Fallout from HBO, to feature films such as a Minecraft movie and Super Mario Bros. movie, video game adaptations have been a success between the public and critics.
That is not a surprise. But Tower sensor, a measurement firm, has produced a report on the impact of IP games on the entertainment world.
Tower Sensor said that the launch of content with script has created a boomerang effect on the original games, which often leads to a re -drain and renewed popularity.
What is promoting the cultural Zeitgeist may not be clear, but one thing is safe: the games linked to the recent marquee television series and movie releases are shooting in popularity, watching increases in the games sold, active users, purchases in the application and income, illustrating the powerful effect of taking advantage of a transmedia strategy, the company said.
In the report, Tower sensor said that mobile purchase income in the application and console units sold increased by 35% each after the launch of the Minecraft film in April 2025.
The Televisión Fallout program promoted a +20% increase in Amazon Prime video applications downloads in the launch week. Fallout 3 and Fallout 4 PCs Daily active users were maintained +225% higher for 12 and 20 weeks after the launch of the program, and Amazon increased spending on American advertisements on desktop video ( +20x) to maximize the impact of the program.
Max App downloads and injuries of daily active users of solveros consolida 40% when the second season of the program was released.
The impact of a Minecraft film was not only the new players: active users in user peaks in Minecraft Mobile (+9%) and the console (+41%) illustrate that the film probably stimulated historical players to jump in the sand box, said Tower sensor.
Transmedia success varies with the IP format and adaptation fidelity. The successful HBO series, The Last of Us, premiered its second season at HBO Max in April 2025, which caused an increase of 6% and 40% in Daus and downloads, respectively. While the historical fault profits in the income and games of the application sold were probably driven by the FTP nature of their mobile title and the uniqueness of the history of the game of the game, the results for the last of us depend on providing a new consciousness to the franchise.
Despite exhibiting an increase in the units sold for the last II of the USA in the console, the impact of income is probably minimal for the naughty dogs given by the pre -existing low purchase numbers. However, the elevator in the consciousness of the launch of the program was palpable: the last of us Part I and Part II Daus increased +40% at the premiere of the last season of the United States. This could contribute to greater
Examine around a possible sequel to the last part of part II.
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