They will also have to take into account the additional running cost of increased memory on the computers they deploy. That cost may seem insignificant for a single user, but at the scale of thousands of seats, the cumulative consumption could challenge companies’ sustainability goals, in addition to increasing energy bills. Those costs increase.
Apple’s response to this is to continue proving that its systems offer more performance per watt than its competitors. In context, it can also be said that any additional memory you may include in your products is still relatively parsimonious compared to the competition. This is because their systems are inherently capable of doing more with less, meaning it takes less to do more. That’s a tautology, but an important one for anyone controlling a budget.
Does this matter?
It seems so. Samsung has flagged a 60% price increase for some types of memory, while prices for high-bandwidth memory modules, such as the DDR used in most decent computers, including Macs, are also rising.
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