AV1 open video codec now powers 30% of Netflix streaming

Netflix says its AV1 video codec open now powers around 30% of all streaming on the platform and is quickly becoming its primary delivery format thanks to significant advances in compression, bandwidth efficiency, HDR support, and film grain rendering. TVTechnology reports: He blog by Liwei Guo, Zhi Li, Sheldon Radford and Jeff Watts arrives at a time when AV2 is on the horizon. […] The blog reviews Netflix AV1’s journey to date, highlights emerging use cases, and shares adoption trends across the device ecosystem. He noted that since entering the streaming business in 2007, Netflix has primarily relied on H.264/AVC as its streaming format. “Looking ahead, we are excited about the upcoming release of AV2, announced by the Alliance for Open Media for late 2025,” the authors said. “AV2 is poised to set a new benchmark in compression efficiency and streaming capabilities, building on the strong foundation established by AV1. At Netflix, we remain committed to adopting the best open technologies to delight our members around the world. While AV2 represents the future of streaming, AV1 is very much the present: serving as the backbone of our platform and powering exceptional entertainment experiences across a vast and ever-expanding device ecosystem.”