The opinions expressed by business taxpayers are their own.
In recent years, artificial intelligence (AI) has continued to dominate the headlines. A constant flow of investments and human capital has allowed the industry to expand at a seemingly vertiginous rate.
Out of the generalized adoption of these tools among consumers, organizations, large and small, the freedom to invest and use applications with AI have been taken to improve, automate and analyze various commercial processes.
In 2023, estimates indicated that around 34% Of all business -related functions were already being carried out and completed by machines. Similarly, those companies that have integrated AI tools in their operations could facilitate an increase in labor productivity 1.5 percentage points During the next decade.
The possibilities are infinite, but more than this, the opportunities of artificial intelligence to transform the management of social networks for small and medium enterprises (SME) will provide valuable benefits that could reinforce the participation and scalability of the client.
Related: why 2025 will be the year in which the redefine content creation and search strategies
The future of social networks and AI
The significant presence of tools with AI in social media applications should emphasize commercial needs, offer precise client data and improve social media strategies.
In -depth content and posterior analysis
This year will be a turning point for artificial intelligence to help SMEs decode what works on their social networks. A series of new tools will help business owners, together with entrepreneurs to track different facets of their publications on social networks, such as participation, clicks and demography rates.
It is possible that these tools already exist in some way, but in 2025, the software with the food will be supercharging these applications, helping business owners to understand these ideas more clearly and allow them to refine their social media strategies. The use of Analytics enabled for AI will help change the way companies reach their customers and, ultimately, how they use different social media platforms.
Advertising campaigns with AI
Advertising with AI is becoming increasingly frequent, especially among companies that seek to take advantage of the skills promoted by the machine to direct the public and better understand how consumers interact with different ads on different social media platforms.
The advertising campaigns promoted by AI will not only provide deeper information about customer participation, but could become a profitable alternative to traditional methods. Advertising on search engines has become an immensely expensive exercise, with about 61% of industries information An increase year after year in the cost per click (CPC) between 2022 and 2023. IA will ensure that companies have access to appropriate advertising campaign resources to meet their needs. These applications will help reduce human intervention and further reduce advertising costs.
User experience customization
Year after year, customers continue to demand personalized experiences throughout the advertising and purchase process. Companies were previously based on solid social social media marketing data to understand customer behavior and further modify interactions to meet these preferences. Personalization not only improves commitment, but also helps to promote a more authentic relationship of the commercial client.
This year, the analyzes with AI, together with the services promoted by the AI client, will provide information about SMEs about customer preferences, participation activities and experiences of the most advanced individual users. These actions could allow smaller companies to offer advertising of more personalized social networks. Personalized experiences allow SMEs to connect with new clients and even more establish their mark within the new audiences.
Related: How to balance the automation and personalization of marketing
Refined algorithms enabled for AI
Until recently, algorithms helped understand the preferences of online users, adapt the content to their interactions and show them more similar content in their feed. This remains true, however, the new advances in artificial intelligence will allow algorithms to study demography and preferences of users with greater precision to deliver more personalized content in their social media pages.
More refined algorithms will approach SME to understand their clients and encourage them to create relevant content for their target audience and commercial needs. In addition, these ideas will help analyze the different elements of each publication. Hashtags, keywords and media will continue to be relevant to the general success and participation of publications, as more customers begin to use social networks as a search engine.
Social networks as search engines
A recent one survey It emphasizes that in most age groups, users are resorting to social networks as a main search engine. Approximately 66% of young people aged 18 to 26, 60% of young people from 27-34 and 62% of 35-42-year-olds frequently use social networks for searches. Older users, 58 years or older, tend to make more Facebook use, compared to younger users who frequent platforms such as Instagram or Tiktok.
Yes, social networks have become a popular search engine among users looking for anything, from brands, products and services to last minute news. Taking advantage of search habits would allow SMEs to change their healing content to allow the most visually immersive content to appear in user search results. With applications enabled for AI, SMEs can have a better vision regarding customer preferences and adapt content experiences so that they coincide with the use of the client’s platform.
Supercharged content moderation
2025 will be a great year for content moderation. In recent years, outstanding companies have started using content moderation tools to track online reviews and maintain a positive presence online. Content moderation helps track what users share about a company, and facilitates that brands detect false or harmful content related to their business.
SMEs are adopting the same approach. AI is helping to overcome how content moderation tools work, and the use of automatic learning tools will help you detect erroneous information, false news or negative reviews quickly. In turn, this will allow SMEs more time to respond to the negative comments of customers, while it has more control over different social networks channels. The moderation of the content is a quick and efficient way to solve negative feedback and further minimize the spread of erroneous information or harmful content.
Related: Take advantage of the power of AI: 5 tactics that change the game for small businesses
Final thoughts
In 2025, small and medium -sized companies will take advantage of artificial intelligence, helping to overcome their advertising efforts, but most importantly, they will offer solid social media marketing strategies. Through these applications, SMEs will have more control over their content, which will allow them to deliver personalized content to users and create personalized experiences. Marketing in social networks with AI will discover new opportunities in the market while helping to build relationships between customers and companies.
#transforming #workplace #including #social #media #marketing #companies
