A fascinating look behind Apple’s homepod announcement | By JJ

Spike jonze’s ad for him Apple Homepod

The magic trick that does not involve CGI

You may have seen Apple’s announcement for Homepod (above). While it is longer than usual, I think it is worth seeing it. The premise is simple. It is visually impressive. It almost feels like magic, until you realize that very little CGI is used, if it does. The behind the scene runs 7 minutes and goes through the entire process, from launching the actress to the mechanism behind the moving accessories.

#fascinating #Apples #homepod #announcement

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