If you are launching a new cryptography or Blockchain -based projectHe immediately faces an enigma. It is a fundamental public relations question with which many leaders face at the beginning: should you concentrate on building your communists first or to obtain media coverage?
It is a classic chicken and egg dilemma; Frankly, it does not have a direct answer. And yes, although it could be argued that doing both is the best bet, most new companies are not blessed over time, money or resources to execute both strategies simultaneously, at least not good.
Should your blood, sweat and tears pour on discord servers, Twitter spaces and telegram channels to try to generate base support? Would your project benefit more than a press release directed through a Crypto Newswire? Or a strategic dissemination campaign for journalists in established publications?
Let us examine the details closely and uncover the pros and cons of each approach.
First community approach
When you focus for the first time on Build a communityThe objective is to create its distinctive ecosystem where its followers, investors, users and possibly even skeptics pass the time. The idea is to build a mini world where your project is the main focus, and people can collaborate and share ideas.
In addition to the skeptics and those who may be doing an initial investigation, their community must be composed of people who really care about their project and their success. They are not just passive observers; They are really interested and committed. They will be you First users, Feedback suppliersAnd hopefully (with some time), its driving force behind its first market movements.
Some of the main advantages of this community approach first include:
Organic growth potential: A passionate and healthy community shares its project naturally, creating the marketing from mouth to mouth that can really send a viral project. When someone enters their community through this type of reference, it already arrives with incorporated confidence, which is key.
Resilience during market recessions: As you know, cryptographic markets are volatile. New people will not always find their project organically. The investment will decrease, and things will inevitably decrease. When that happens, hopefully your community will be the one that stays and will maintain the things that work.
Valuable feedback loop: At first, you need honest comments about what works and what you do not have with your project. His community, which will probably be his first users, will be the one to give him that. They will catch problems, suggest functions and help you refine your product in a way that you could not do with your own team.
Lower initial costs: Building a community does not have to cost a lot of money. Discord, Telegram and Twitter are free (mostly). The most significant expense will be your time and possibly a community administrator or two once it grows.
The media approach
On the other hand, we have the first media approach. This means that it will focus greatly on obtaining the greatest reputation of the coverage of the media as possible to provide that initial initial impulse of truth, authority and exposure. To appear in the right places can make hundreds, if not thousands, of users and potential investors.
Some of the main benefits of this approach include:
Quick Consciousness: A single article that lands in an important publication in the Web3 space, like Coenina, The blockeither CointelegraHe will do wonders for his profile. Instantly will obtain visibility and credibility, and the consciousness that follows must be simple enough to capitalize.
Funds easier: Investors want to know that you are legitimate. The cryptographic space is full of scammers and people who are not good, so landing that the coverage of such important means in accredited publications clearly indicates that its project means business. Obtaining validation in this way is an excellent way to draw in VCs.
Power of attraction for the construction of the community: Media coverage can be the catalyst for Build a community More naturally. If their stories land well, people will be curious and will enter their marketing funnel. It is more likely that these people join a telegram or discord server for a project on which they have already read.
Third parties credibility: As mentioned above, the benefits of media coverage won are finally reduced to the validation of third parties that it receives as a result. This should not be underestimated.
Find your balance
Actually, the most successful projects do not choose exclusively between community and blockchain PRS“I strategically had.” balance both. But as we recognize in the introduction, most new companies simply do not have time, money or resources to execute both strategies simultaneously, at least not well. This practical restriction requires the hard decision in the first place.
When facing this enigma, you must strategically choose where to focus its initially limited resources, understanding that it will eventually need to develop both areas. This is not what focus is theoretically better, but about making the most efficient use of what it has at this time.
Project type: If you are building a social platform or DAO, The community is essential From the first day: you will need users to actively participate to demonstrate their conceptual works. If you are creating infrastructure or more technical tools, the media can help you get to the Specialized Specialized Hearing, particularly publications focused on the developer who talk to their target users.
Team strengths: Play with the natural skills of your team. If its founders are charismatic community builders with experience by moderating discord servers or executing practical Twitter spaces, use that force. If you have team members with strong media connections or exceptional skills to narrate stories, use those skills for your narration to be in publications with cryptographic public relations campaigns.
Financing situation: Start projects often benefit from community approaches first, since they can gradually build without excessive costs. Well -financed projects can sometimes accelerate growth through strategic media campaigns, although throwing money into public relations without substance rarely produces lasting results.
Market conditions: During the upward markets, media coverage can amplify their scamming as there are more eyes in cryptographic news. During bears markets, focusing on building a dedicated advice often provides better long -term results when the general interest has decreased, but dedication remains.
Current traction: If you have already won impulse in an area, double before diversifying. For example, if your project has organically attracted some members of the early community, fostering that growth could be more efficient than pivoting to pursue the coverage of the media.
Product preparation: Be honest about the status of your product. The first prototypes could benefit more from the comments of the United Community, while the products ready for launch can better use broader media attention.
Final thoughts
When deciding between the community and the media approach through Blockchain PR, no silver bullet strategy works for all new cryptographic companies. Your unique circumstances—Product type, Team skills, Available resourcesand Market time– You should guide your decision.
While eventually you will need both elements for lasting success, start with your most substantial advantage often produces better results. The community builds resilience and loyalty, while the public relations of the media and cryptographic offer credibility and visibility.
The projects that finally prosper this are not a permanent choice but a strategic emphasis that evolves as they grow. Start where you can excel today, but keep your eyes to develop both channels for tomorrow.
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