Unemployment has been one of Kenyan’s main problems for many years. Add this to the serious effects of COVID-19 to the economy of the country that worsens the situation for employment applicants, since many companies have been reducing their workforce to remain afloat.
However, there seems to be a harvest of young resilients who try to find the way in business to allow them to gain something thanks to the new technology that allows them to use the Internet to market and connect with their customers.
This is creating a large number of young people in different sectors and interrupting current business modes, providing new opportunities and creating more employment.
Some of these business lines include fashion, cosmetics, entertainment, clothing and food distribution, among others.
Due to the high cost of operations and rental spaces, companies begin from home and then expand over time taking advantage of the power of online platforms such as Instagram, Facebook, Tiktok, WhatsApp and Twitter and Tal.
Let’s take, for example, Bevalyne Kwamboka, a chip supplier in Kware, Packasi South, whose story has gone viral only for a tweet of your fried papers business that earns a lot of traction among online users. The chip supplier on the road is now ready for a better future in your business after some supporters arrived to give you a boost to allow you to improve your stocks, tools and equipment, and get a good basis of operations. If everything goes well for Kwamboka, customers will increase translation to more demand, greater production and good income that can bring the need for other services together and more employees. That powerful can be the Internet.
The 2nu boutique that began at home after the owner noticed that many began to ask about their style of dressing and soon found their autonomous clothes. Then he started traveling and bringing selected pieces for sale. Now, she is designing and creating her own brand that receives orders from the United States and Europe. Today, many of Kenya’s glitterati are their customers.
Nywele’s creative owner began experiencing several brands in stores and when she could not find a perfect combination, she decided to start her own small company that sells hair extensions as fabrics and wigs made of real human hair.To make the business move, from time to time I had promoted it in the main and social networks that began as an online business, on Facebook in 2012. For 2015, the demand had grown so much that the company had five physical locations in Green House, Garden City, Westlands, Dos Ríos and El Hub in Nairobi.Today, the company delivers products in Nairobi and outside Kenya, with Tanzania and South Africa as its main markets.
There are a number of companies that work with restaurants that take advantage of working class people in Nairobi who are too tired to cook to organize home delivery. The list is long, however, many of them do not get the recognition they deserve.
Most of these companies are riding the Internet revolution and using Instagram, Facebook, Tiktok, WhatsApp and the phone to market and reach their customers.
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