Weekly subscriptions have now become one of the most popular ways in which iOS applications are obtaining income, with these plans contributing to 46% to the final result, according to A new report by the adapty application management platform.
The study, which observed $ 1.9 billion in revenues in more than 11,000 applications, said the weekly plans have grown by 9.5% this year compared to unique purchases, which grew by 6.3% in the first quarter. Other plans paid, including monthly, annual and for life subscriptions, immerse themselves in growth.
Adapty said that weekly plans have also increased along with growth. The average weekly subscription prices in the EU and the US have grown 12.2% and 12.5% respectively to $ 8.3 and $ 8.1. In comparison, monthly and annual plans have seen mixed growth in different regions. Application manufacturers such as Spotify and Canva have experienced weekly plans in multiple markets.
The report said that the United States is leading with 48.9% of contributions to purchases in the application, with Europe secondly with a 24.8% contribution. He also said that the US facilities bring 3-4 times more income than the facilities of other regions.
In all regions, weekly plans were the main taxpayers to income. In particular, these plans generated 60% of the income in LATAM, followed by 53% in MEA. In Europe, while the weekly plans were the largest money driver, they had a 38%participation.
There is an inconvenience in the increase in weekly plans as it becomes more difficult for applications to retain users after a few weeks.
“What accelerates growth also limits life for life. Weekly plans thrive in categories of explosion use, such as public services or rapid productivity tools, where users pay for immediate value, but rarely stay.
The report indicated that weekly plans generate a better life for consumers in categories such as productivity and utility. However, in categories such as health and fitness and photo and video, annual plans generate value.
Adapt also said that developers who offer trials before providing a subscription saw positive results, since application manufacturers saw 64% and 58% of increases in life for life in the United States and Europe, respectively.
Apple faces regulatory pressure to change its application store model thanks to decisions both in the US and in the EU. However, Adapty thinks we could not see immediate effects.
“We have talked to some of the most important players in space and, honestly, there is still no significant change towards third-party payments. The fall in conversion tends to cancel most of the rise. You also have to talk about Apple could reduce its cut to 15-20% worldwide, and if that happens, the value of external go becomes much more difficult to justify,” said Vitality Diavv, CEO of Adapt.
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