In this episode, Melinda Emerson welcomes Michelle CancidoCEO of Omento explore the world of public relations for small businesses. Michelle addresses common erroneous concepts on public relations and emphasizes the importance of the preparation and elaboration of an effective tone. The discussion highlights the importance of understanding your audience to avoid typical public relations errors and the value of promoting media relationships while exploring non -traditional media pathways. Michelle shares information about the beginning of public relations for small businesses, focusing on the importance of customer relations.
Michelle Cancido He is the founder and CEO of Press Hook, a media platform that helps small businesses directly connect with journalists, editors and creators. A series entrepreneur and former American Express executive, previously founded and sold his first startup, Cake Technologies. Today, Michelle has the mission of making PRs more accessible, transparent and effective—Pacially for surrender founders and purpose brands. His work is at the intersection of technology, media and the growth of small businesses. https://www.presshook.com
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This week in the Smallbizchat podcast:
- Understanding the difference between public relations and marketing is crucial for small businesses, since public relations focus on developing credibility through the validation of third parties instead of the pay locations.
- To successfully launch the media, it is essential to investigate and adapt its tone specifically to the journalist or platform, avoiding generic and too promotional language.
- Maintaining media relationships after receiving coverage implies expressing gratitude, staying compromised with their content and providing valuable updates or ideas without being too self -promotional.
Mentioned resources:
Online courses: https://smallbizlayacademy.com
Connect with Michelle Songy:
Website: https://www.presshook.com
LinkedIn: https://www.linkedin.com/company/thepresshook
Tiktok: https://www.tiktok.com/@presshook
Facebook: https://www.facebook.com/presshook
Twitter: https://www.twitter.com/thepresshook
Instagram: https://www.instagram.com/thepresshook
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