How to take control of your marketing strategy and generate consistent results
Systematically focus on measurable objectives, diligent monitoring and specific improvements. #control #marketing #strategy #generate #consistent #results
Business & Innovation
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When One of Your Employees Is Working Against You
HANNAH BATES: Welcome to HBR On Leadership, case studies and conversations with the world’s top business and management experts—hand-selected to help you unlock the best in those around you. Some employees don’t just cause problems—they create them on purpose. Subversive employees manipulate office politics, undermine colleagues, and make themselves look indispensable—all while frustrating the people…
Find these 6 Easter eggs on your iPhone or Mac
If real Easter eggs are not yours this weekend, it is possible that the search for digital is more pleasant. And there are some interesting to find at their disposal, provided that it has an iPhone or Mac. Apple has packed iOS and macOS operating systems with several small fun references, many of them go…
3 commercial ideas that change the game of my 25 -year trip
The opinions expressed by business taxpayers are their own. This year my 25th anniversary is fulfilled in B2B Tech Public Relations. It has been a moment of great transformation for both the technological world and for art to shape markets and market manufacturers. With all new technological advances, global trends and customer expectations, public relations…
How has AI revamped your workflow? Tell us what’s working
Ditch the jargon, AI is already transforming the way we work. From workflow gridlock analysis to uncovering hidden creative potential, smarter tools are quietly but powerfully transforming business for industries across the board. And it’s in the everyday where the shift is most apparent, as AI becomes a seamless part of the way teams speed…
3 questions each marketing leader wants to answer
Whether it is a CMO, Vice President of Digital Marketing or Marketing Analyst, it is against the same challenge: maximize the impact of marketing on the business, and try it. Marketing is a key player to boost commercial income by raising brand awareness and generating pipes. And to draw a clear and straight line of…
It took me 40 years to realize what I will tell you less than 10 minutes!
Privacy Policy Who are we? The address of our website is: https://chrisducker.com, a site owned and operated by Chris Ducker and 4c Media Limited. What personal data we collect and why do we collect them Comments – When visitors leave comments on the site, we collect the data shown in the comment form, and also…
Faster, smarter and without problems for exporters
E-BRC understanding: a vital document for exporters An electronic banking certificate (E-BRC) is an essential digital document for export companies. Issued by a bank, the E-BRC serves as confirmation that the exporter has received the payment of the buyer for the exported goods or services. The details provided in the E-BRC or BRC are important…
How human resources teams can use artificial intelligence tools to revolutionize candidates
April 2, 2025 7 min read Share Copy link Copied Recruitment in the United Kingdom is evolving faster than ever, and human resources managers feel the pressure of hiring proper talent quickly and efficiently. Traditional methods of examining through hundreds of CV can take a long time and intensive in resources, often leaving little space…
Will Shark Tank do the job?
The work of Shark Tank is to offer clients, audiences and emotion to the budding entrepreneurs, and of course, the sharks invest their time, energy and money to help them be ready for their “moment under the sun.” However, with only 237,000 spectators for the first episode of this current series, I am disappointed by…