The generative AI (GEN AI) has sent technological interruption shock waves throughout the market ecosystem, particularly when it comes to marketing—The interested parties to deal with their implications, opportunities and challenges. Because it produces various forms of content, marketing specialists often see it as a powerful advance in creating copies of products, blog posts, video and web ads, custom customer offers and market research (for example, in some cases, the GEN AI can be used to predict answers by potential customers, customers and other market participants). In fact, the ninth edition of Salesforce “Marketing State” reportA survey of 5,000 global vendors, discovered that “implementing or taking advantage of AI” was its number one priority. Some organizations have used Gen AI tools to achieve significantly better marketing results. For example, Vanguard He has used AI GEN to increase ad LinkedIn’s conversion rates by 15%. Similarly, Unilever’s Customer service agents depend on GEN AI so as to reduce their response time by 90%.
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