Instacart has will end price testing on its platform. This comes after a report released earlier this month revealed pricing experiments that led to some customers seeing higher prices than others and was investigating the grocery delivery app last week.
“Effective immediately, Instacart will end all item pricing tests on our platform. Retailers will no longer be able to use Eversight technology to run item pricing tests on Instacart,” an Instacart spokesperson shared with Engadget. The blog post denounced “misconceptions and misinformation,” and argued that these pricing experiments were never the result of dynamic pricing and were never based on personal or behavioral information from buyers.
in a In response to the study’s allegations, Instacart said the price changes were a “form of random, short-term A/B testing.” The publication referred to this process as “common in the grocery industry” and went on to present the practice as a way to “invest in lower prices.” He also noted that Instacart does not set prices on its platform, which are set by retailers listed on the app.
The company made it clear that its retail partners will continue to set their own prices on the platform, which can vary by location just as they do in brick-and-mortar stores, but that Instacart will no longer support any item price testing services.
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