Hisense gets bigger and brighter with laser projectors at CES 2026

Hisense is heading to CES 2026 with a renewed focus on laser-based home theater. In an official press release, the company outlined its plans for the event and previewed a new generation of laser projectors based on its multicolor laser display technology. The upcoming devices emphasize larger projection sizes, higher brightness, and improved color performance, further positioning laser projection as a viable alternative to traditional large-screen TVs.

Hisense XR10

One of the headline announcements is the Hisense XR10, a new projector aimed at users looking for more affordable big-screen performance. Despite its compact chassis, the device is designed for use in both living rooms and dedicated home theater spaces. It is powered by Hisense’s LPU 3.0 digital laser engine, a newly upgraded chipset and a pure RGB triple laser light source. According to the company, it reaches up to 6,000 ANSI lumens of brightness, making it suitable for well-lit rooms, and achieves a contrast ratio of 6,000:1 using a new IRIS system. The XR10 also includes a fully sealed microchannel liquid cooling system to improve heat management during extended viewing sessions.

In terms of optics, the XR10 uses 16 all-glass lenses to reduce light loss and limit fading, and supports projection sizes from 65 to 300 inches. Hisense says the projector offers expanded BT.2020 color gamut coverage, with a speckle suppression rate of just 6 percent. The XR10 also includes advanced configuration features, including a dual 4-camera ToF smart detection system and AI-powered automatic adjustments. This allows lossless correction of laterally projected images up to 15 degrees, along with vertical and horizontal lens shift for a more flexible setup.

Hisense PX4-PRO

In addition to the XR10, Hisense also introduced the PX4-PRO, an ultra-short throw projector aimed at living room setups. Based on the PX3-PRO, the PX4-PRO uses a compact, space-saving design intended to integrate more easily into modern home setups. The device supports projection sizes up to 200 inches and offers 3,500 ANSI lumens of brightness. Hisense says it reaches a maximum contrast ratio of 6000:1 and supports 4K resolution. It also uses TriChroma laser technology, is IMAX Enhanced certified, and includes ultra-low latency performance, positioning it for gaming alongside movie and sports viewing.

Hisense says additional details, including final specifications, pricing, and availability, will be revealed during CES 2026. We’ll be at the event early next year with more information on these and other projector launches.