
World of Warcraft and the return phenomenon: why we simply can’t leave Azeroth
It always starts the same way. You reinstall the game “just to check it out.” The Battle.net launcher opens. The familiar World of Warcraft logo shines. You tell yourself it’s temporary. But an hour later, you’re in Elwynn Forest, killing wolves again, like it’s 2005. And it feels good. It’s almost absurd how this game…