Apparently, Apple has changed the marketing strategy for the iPhone 16 line and other products in the middle of the delay in the liberation of Apple Intelligence key features.
The global marketing campaign for the iphone 16 and the iPhone 16 Pro focused on the motto “Hello, apple intelligence”. The company now seems to have universally changed this to “built for Apple intelligence”, often in a smaller source. The alteration seems to be a subtle recognition that applant Intelligence is not ready, moving the emphasis of the intelligence of Apply – in the present to support the future.
Apple has updated its slogan of “Hello, Apple intelligence” A “built for Apple’s intelligence” throughout its product line. pic.twitter.com/jo3qzBrkt1
– Apple Guy Basic (@Basicappleguy) April 15, 2025
The change also extends to the iPad and Mac, which also brought the slogan “Hello, apple Intelligence”. They also simply say “built for the intelligence of the bet.” Meanwhile, some people have noticed a growing number of marketing materials iphone 16 as advertising fences with There is no reference to Apple’s intelligence at all.
Apple has been beaten with multiple class action demands about its late intelligence characteristics of Apple. They claim that Apple violated the false laws of advertising and unfair competition through marketing characteristics that are not yet available. The plaintiffs claim that they would never have bought or state willing to pay so much for a iphone 16 if they had known that Apple’s marketing around the characteristics was false and misleading.
Apple first paid the intelligence of the application during its key note WWDC 2024 last June, including custom Siri, which according to him would be implemented during the following year. That gave Apple until WWDC 2025 this June to implement the functions of siri, but last month the company announced that it needed more time and anticipated implementing the characteristics at some point “in next year” from then on. The debacle has become the issue of intense criticism.
Initially, the characteristics were expected to be launched in iOS 18.4, but now they are expected to arrive at some point during the iOS 19. Many reporters and observers of Apple well connected believe that the characteristics will not be available until 2026. New York Times He still believes that they will be released in autumn.
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