The age of optimizing for Google is finishing silently. Adobe has just launched software that teaches companies how to win conversations with artificial intelligence chatbots (AI).
Adobe LLM OptimizerAnnounced Monday in Cannes Lions, addresses a problem that most marketing specialists did not see coming. Consumers are abandoning traditional searches for conversations with AI.
Adobe’s own data tell the story. Traffic to US retailer websites.
“The generative interfaces of AI are becoming tools for how customers discover, participate and make purchase decisions, at each stage of their trip,” said Loni Stark, Vice President of Strategy and Product of Adobe Experience Cloud.
Companies that spent years dominating the Google algorithm now face different puzzles. Ia chatbots do not work as search engines. They collect information from several sources to create answers, which makes it more difficult for brands to manage their online presence.
The adobe solution monitors how often the content of a company appears in the responses generated by AI. The tool tracks mentions in Chatgpt, Gemini and Claude. Then we share the performance of the competitors and suggests areas of improvement.
Source: Adobe
Recommendations cover technical corrections and content changes. The pages of frequent missing questions often hinder visibility, since AI models tend to prefer authoritarian and direct answers. The software can detect broken links, missing metadata and translation problems that confuse AI systems.
“SEO is no longer just about keywords and setback ties,” said Haresh Kumar, senior director of Adobe Experience Manager. “We are entering a new paradigm, optimization of generation or geo engines, where relevance is judged differently.”
The implementation of a single click distinguishes the adobe approach from the traditional search engines optimization flows (SEO). Marketing equipment can implement recommended changes without developer bottlenecks. The system assigns values in dollars to possible traffic profits, which allows companies to prioritize corrections effectively.
The tool is integrated with Adobe Experience Manager sites, but also functions as an independent application. The price varies according to the size and needs of the company, although Adobe has not revealed specific costs.
The first users can track their “fingerprint” on AI platforms. When chatgpt or other service refers to its website, the software captures that data. The teams receive real time alerts on how their brand appears in AI conversations.
Google still has a significant proportion of search traffic, but Adobe’s strategic commitment suggests that the optimization panorama is fragmented. Brand brands can juggle with separate plays books for traditional search engines and conversational the AI platforms.
The company plans to expand coverage as new AI models arise. The current follow -up focuses on the main platforms, but the smallest specialized tools could be important later.
Adobe’s entry suggests that the AI optimization market has real potential. Other companies are likely to follow it with competing tools as more consumers adopt the discovery with AI.
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