A new report states that despite a series of supposed problems related to Apple’s intelligence and the lack of new hardware, the CEO Tim Cook can resist any problem due to how dramatically the company has cultivated.
Tim Cook is quite continuously criticized by problems ranging from stumbling with the launch of Apple Intelligence, until he is not a product person, and also how is his predecessor, Steve Jobs. Sometimes, there are calls from experts and analysts who say that Cook must be fired, but he never is, he will never be, and now according to BloombergThat is also the firm opinion The opinion of the Apple board.
Specifically, it is because, although Apple’s shares have dropped 16% in 2025, mainly due to Trump Whim -based rates, in general they are around 1,500% higher than when Cook assumed the position of CEO. The report indicates that Apple’s board of directors contains what it describes as loyal chefs, such as Arthur Levinson, Susan Wagner and Ronald Sugar, who have rarely interfered with the operation of the company.
Bloomberg It exaggerates the degree of difficulties that Apple faces, and is doing it to argue that other CEO in other companies would have been dismissed. In addition to the false steps with Apple’s intelligence, Cook is accused of eroding the culture centered on the company’s design.
In general, Apple is also criticized by “a drought of the general hardware of the main current.” That convincingly ignores Airegs, who launched in 2021 and immediately became ubiquitous worldwide.
Almost at the same time that Airtags came out, Cook suggested that he would probably retire from Apple before the end of another ten years. If it cannot be fired, then the implication is that it will go when you choose, and if the new report has no opinion on when it will happen, it believes that it knows what it will do.
He suggests that the current Apple president, Arthur Levinson, will resign, since he is already greater than the retirement age recommended by the Board. Tim Cook could take care of a chair, which is stated that he would give him “an even more strict grip in the iPhone manufacturer.”
The latter seems like a stretch since the same report says that Levinson and the current plaque have not interfered with the operation of Apple de Cook. But at least in theory, Cook may exercise more of the authority of the chair.
Cook that happens to Levinson has been suggested before. A report in June 2025 indicated that Levinson and Sugar are now the recommended age of 75.
It was for its reach 75, which both the Gore and James Bell left the board in 2024.
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