Unless you have already achieved unicorn status, lead generation will be a difficult task. That’s how it works. You’re competing for attention, time, and inbox space, and your customers are counting on you to win.
Sure, anyone can learn how to generate leads. But if they have hired you, they expect results. That means no random scopes, no broken workflows, and definitely no outdated tools.
You need the kind of tools that really help you start conversations, track intent, and move people forward.
That’s what we are here for.
In this guide, we break down the five tools agencies that do this at scale rely on.
1. Instantly
Cold email is not dead. It’s alive, well, and remains one of the most profitable channels lead generation agencies rely on, especially when using the best tool for the job.
Instantly combines cold outreach and lead sourcing into one scalable platform. Agencies use it to send personalized cold emails at scale and Access a huge B2B database of over 450 million contacts. Instead of jumping between tools, everything happens in one place: prospecting, preparation, inbox rotation, campaign tracking, and even AI-assisted prospecting.
The interface is clean, fast and designed for speed. Do you need to manage more than 10 customer accounts? No problem. You can add unlimited email accounts with a single subscription, automate preparations, and reach thousands of inboxes without getting spammed.
Advantages:
- All-in-one cold email and lead generation tool
- AI-Powered Lead Search and Campaign Suggestions
- Excellent deliverability with automatic heating
- Unlimited email accounts
- Intuitive user interface and powerful analytics
- Works with most technology stacks
- Scalable for small teams or large agencies
Prices:
From $37/month. Cold Email + Lead Database plans range from $47 to $492/month.
2. Drip
While best known for LinkedIn campaigns, Dripify also helps agencies run cold email sequences that feel human, not robotic.
You can create multi-step drip campaigns using delays, triggers, and conditions that suit how prospects respond. That means your follow-ups will arrive at the right time and with the right message. Agencies can also manage entire teams within Dripify, assign roles, and track progress in a shared space.
Do you need verified email addresses? Dripify’s built-in enrichment and verification tools make it easy too. It also works well with popular CRMs like HubSpot and Salesforce, so you don’t have to waste time syncing data.
And yes, it’s cloud-based, so your campaigns continue to run even when your laptop is turned off.
Advantages:
- Combine LinkedIn and email outreach
- Powerful multi-step campaign builder
- Integrated email finder and verifier
- Simple CRM Integrations
Cons:
- LinkedIn’s approach may be too specific for some
- Limited email volume at lower levels
Prices:
Plans start at $39 per month and offer more advanced automation and equipment options at higher levels.
3. Clay
Lead generation agencies can use Clay to pull rich data from over 100 sources, including funding news, technology, and buyer intent. That means more precise targeting and much better results when running cold email campaigns.
What really sets Clay apart is his AI assistant. You can automatically generate personalized messages using the data you collect. It also supports flexible lead scoring, so you always know which contacts are worth pursuing.
While Clay doesn’t send emails on its own, it connects directly to CRM and email tools, streamlining the entire workflow.
Advantages:
- Access to 100+ data providers for detailed lead insights
- AI-generated personalized outreach at scale
- Custom Lead Scoring and Segmentation
- Seamless CRM and Tool Integrations
Cons:
- Doesn’t handle actual email sending
- Advanced Workflows Take Time to Master
Prices:
Pricing starts around $149 per month and increases based on usage and team size, with custom plans for larger agencies.
4. Waalaxy
Like Dripify, Waalaxy combines cold email and LinkedIn automation into a single platform, allowing you to run efficient multi-channel campaigns from a single dashboard.
Its greatest strength lies in creating sequences that combine LinkedIn steps with cold emails, so your outreach feels natural and stays consistent across all channels. It also comes with pre-designed templates to get campaigns off the ground quickly, which is ideal for agencies working with multiple clients.
Waalaxy includes a centralized inbox, so you can reply to LinkedIn messages and emails in one place. This keeps everything organized, especially when managing multiple conversations.
Advantages:
- Multi-channel LinkedIn + email campaigns
- Ready-to-use templates
- Centralized inbox for all messages.
- Easy to use with a clean interface
Cons:
- Best suited for smaller agencies or teams
- Email customization options are a bit limited
Prices:
Waalaxy offers a free basic plan, while its paid plans start at about $43 per month.
5. Klenty
Klenty is a sales engagement platform that supports multi-channel outreach (email, LinkedIn, and calls), so agencies can reach prospects where they are most active. But if you just want to run cold email campaigns, there is a specific plan for that.
For agencies managing multiple clients, Klenty’s behavior-based cadences take the pressure off by automatically following up based on prospect activity. Its deep integrations with CRMs like Salesforce, HubSpot, and Pipedrive make it easy to keep everything up to date and connected.
AI-generated conversation summaries help teams get insights faster, which is great for rapidly evolving agencies that want to stay on top of their game.
Advantages:
- Flexible multi-channel plans and cold email only
- Behavior-based automation
- AI-powered call and email summaries
- Clean UI and strong CRM integrations
Cons:
- Reports can be unpredictable
- Advanced features may take time to master
Prices:
Pricing starts at $50 per user per month for cold email, with multi-channel features available on higher plans.
Final thoughts
A tool won’t get you a meeting. A platform will not qualify a lead. That’s your move. But the right tools can help you do it faster, better, and at scale.
The five tools on our list are the backbone of high-performing agency workflows. They support your reach, enrich your data, and keep your systems running clean.
If your job is to build pipelines, these tools will help you create one that is predictable, repeatable, and measurable. And that’s what clients pay you for: not just volume, but also qualified and timely opportunities.
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