Apple TV+, Apple’s Transmission Service that obtained a score 72 Emmy Award Nominations and Nine Golden Globe nominations According to the reports, billions of dollars are costing the company last year.
According to a report from The information On Thursday, Apple has spent more than $ 5 billion annually creating high quality Prestigious TV programs As the Miniseries of World War II “Masters of the Air” and the successful science fiction show “Severance”. The information reported that although Apple obtained 45 million subscribers from Apple TV+, the company has lost more than $ 1 billion per year in the transmission service.
The news is aligned with previous reports. Bloomberg pointed out last year that Apple spent More than $ 20 billion In the original content from 2019 to 2024, but it only attracted 0.2% of the American television audience in general.
Apple’s 45 million subscribers are left behind the number accumulated by competitors. The leader of the Netflix industry is over 300 million subscribers While Disney+ has almost 125 million.
Related: Amazon Prime Video does not want to be just a prime predetermined prime benefit. This is how the transmission service became an important player.
Apple also charges less for Apple TV+ compared to rivals. A subscription without ads to Apple TV+ costs $ 9.99 per month compared to Netflix’s Lower level without advertising $ 17.99 per month and Disney+ Category without lower ads of $ 15.99 per month. Apple Tucks on Apple TV+ in other purchases, grouping Three months free of Apple TV+ with the purchase of any Apple device and offers a free subscription to the transmission service with $ 5.99 per month Apple Music plans.
Although a loss of $ 1 billion may seem significant, barely makes a dent in Apple’s general revenues. Apple TV+ is under the company’s services division, which also houses Apple Music, Apple Fitness, Apple News+, Apple Arcade, Apple Books and Icloud. The company More recent profits For the quarter, in January, show that Apple brought $ 124.3 billion in revenue in general, with $ 26.3 billion from services. For the full year of 2024, the services showed $ 96 billion in income.
Since he launched in November 2019Apple’s shows have distinguished themselves by their first level production and their cast full of stars. For example, “The Morning Show” presented Reese Witherspoon and Jennifer Aniston, and “Oprah Reading Club“He starred in Oprah Winfrey as the host.
The approach has resulted in a critical acclamation, with the “Ted Lasso” program. 11 Emmy Awards in general and the movie “Coda” is the First from a transmission service To take home An Oscar in the best photo In 2022. Apple has established an extensive content library, building More than 80 original films and 120 original programs from scratch, including comedy programs such as “Mythic Quest” and films full of action such as “Wolfs”.
Related: This transmission service beat Netflix as market leader number 1 in the United States
Apple’s CEO, Tim Cook, said in a AFTERNOON CALL TO THE GANNICS In January, the transmission service had won more than 2,500 awards nominations and 538 victories since it began.
Apple is the most valuable company in the world when writing Market cover of more than $ 3.2 billion.
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