YouTube launched advertisers on Wednesday, accompanied by a striking performance by Lady Gaga and special appearances of the popular youtubers such as Brittany Broski and Mrbeast.
During their presentation in advance, YouTube executives introduced new ad formats that arrived at the platform, including an improved TV offer with a buyable connection (CTV) that includes a new diet of interactive products.
The measure is strategic for YouTube, since it recognizes that spectators often see videos on the big screen while using their phones to move through social networks or buy online.
The new buyable format allows advertisers to show products on the right side of the TV screen during the ads. Interactive food acts as a brand store where spectators can easily navigate by multiple products using their remote controls. When a spectator selects an element, they are asked to scan a QR code with its smartphone to obtain a direct link for purchase.
In addition, there is a button so that viewers can press and maintain, which allows them to send the link to their phones to buy all products at the same time.
YouTube has become a dominant force in television visualization. Nielsen He informed that it has been the best platform to transmit surveillance time in the USA for more than two years, surpassing Netflix, Disney+and Prime Video transmission giants. In the first quarter of 2025, televisions were the main device for the visualization of YouTube in the US, according to the internal data of the company.
In particular, the company pointed out a Kantar survey, indicating that US participants classified YouTube as platform No. 1 to search for information about brands. The company also said that CTV YouTube campaigns generated more than 50 million average monthly conversions in the fourth quarter.
Buyable ads have gained traction between transmission services and advertisers in recent years. Just this week, Amazon announced A new Interactive Buyable Ads format in Prime Video that highlights Amazon offers, user reviews and prime shipping details.
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