Clothing should empower, not restrict
Marielle Collins
Sydney’s golden coast have always been a great inspiration for designer Marielle Collins. When growing along the coast of Australia, I was immersed in a lifestyle defined by freedom, movement and a certain elegance effortlessly.
But the longer he spent on the beach, the more he noticed something: traditional couple simply were not cutting it. They were clumsy, not very practical and slipped constantly, which made them difficult to use without constant readjustments. And that frustration led to something bigger. Marielle not only wanted to change a garment, she wanted to redefine her.
And so Skarong was born. This new version of pareo is elegant, practical and sustainable. With its elegant design and reflexive characteristics, such as the seam of the central front that eliminates the need for constant readjustment, Skarongo is the response to the problem that has been placing the Beach to the Beachs for years. It is not just a pareo, it is a new type of piece that moves easily from the beach to the resort to one night. Skarongg is as versatile as elegant, combining the beauty of a stoppage with the practicality of a skirt.
“Clothing should empower, not restrict,” says Marielle, and this design captures that idea perfectly.
Inspired by the coast
Since its inception, Skarong has been more than a new piece of fashion. Born from frustration with traditional sargs, which were often uncomfortable and difficult to use, the seam of the central front eliminates the need for constant readjustment, which makes it not only a pareo, but a versatile garment that passes effortlessly from the beach to the resource and even one night.
In the center of Skarongo there is a deep commitment to ethical manufacturing. Each piece is designed and produced in Australia, made with double seams for exceptional quality and longevity. Collins rejects the disposable rapid fashion culture, which she thinks is responsible for generating huge amounts of textile waste.
In response, Skarong prioritizes conscious consumption, reuse, recycling or donation of any excess fabric. Even the packaging is ecological, with recycled silk paper and sustainable swing labels that replace traditional plastic options. As Collins explains,
“We didn’t want to contribute to the environmental cost of Fast Fashion, we wanted to create something sustainable.”
The dedication of the brand to the planet goes beyond the reduction of waste. One of Skarongo’s outstanding characteristics is Mesh’s echo design, which uses the thread represents made of recycled plastic bottles with 92%. Collins calls the ocean his muse, and Skarongg’s ecological materials help divert the plastic of the sea, protecting the waters that have inspired it throughout his life.
“The beauty of nature remains intact for coming generations,” he adds, aligning the brand with a broader mission of environmental preservation.
Community and compassion
Not only did we want to make a sky. We wanted to create something beautiful while being friendly to the environment and backward at the same time.
Beyond fashion, Skarong is driven by community impact. In addition to offering elegant and practical designs, Skarong manufactures free turbans for people who undergo cancer treatment.
These turbans, designed to provide comfort, dignity and trust during chemotherapy, are part of the Collins Plan to expand the scope of the brand. She hopes to have them available in hospitals, giving a feeling of warmth and support to those in need. In addition, Skarong donates a part of their profits to environmental causes, ensuring that each purchase contributes to a significant change. “We not only wanted to make a flavor. We wanted to create something beautiful while being friendly to the environment and backward at the same time,” he reflects. This mentality is interwoven in each design, redefining the very essence of fashion, one piece at the same time.
Lessons that must be learned
Skarongg’s approach offers practical ideas for other companies, especially in fashion and retail sale. When solving a consumer problem, the pairs that slide and require readjustment, with an innovative sewing design of the center of the center, Skarongo shows how SMEs can differentiate products in crowded markets. Its ethical production, with all the pieces made in Australia, is aligned with the demand for consumer transparency, offering SMEs a model to generate confidence through local manufacturing or certifications such as Australian ethical clothing (ECA).
The use of Skarong de Retave thread and ecological containers demonstrates how SMEs can adopt sustainable materials and practices to reduce waste and attract ecological consumers. His slow fashion model, emphasizing lasting designs, helps SMEs avoid overproduction, addressing the environmental impact of Fast Fashion textile waste.
Community initiatives, such as turbans and free gains donations, provide a plan for SMEs to improve brand loyalty through low -cost social responsibility programs. Finally, Skarong’s story narration, rooted in Collins’s coastal inspiration, shows how SMEs can create authentic narratives to connect emotionally with customers, strengthening the identity of the brand.
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