An entertainment revolution, promoted by AI and other emerging technologies, fundamentally changes the way the content is created and consumed today. Media and entertainment brands (M&E) face unprecedented opportunities: reimagine expensive and complex work loads, to predict the success of new scripts or schemes, and deliver immersive entertainment in novel formats such as virtual reality (VR) and The metaverso. Meanwhile, the boundaries between entertainment formats, from games to films and back , make the media as omnipresent as air.
At the same time, media and entertainment brands face competitive threats. They must reinvent their business models and identify new sources of income in a more fragmented and complex consumption panorama. They must keep up with the advances in hardware and networks, while building a IT infrastructure to admit AI and related technologies. Digital media standards must evolve to guarantee interoperability and perfect experiences, while companies seek adequate balance between human and machine, and protect their intellectual property and data.
#Designing #future #entertainment
